Changes are taking place in the Turkish tourist sector - the country is watching the traditional "all -inclusive" recreation model, seeking to maintain its attractiveness and meet the modern expectations of tourists. They do not plan to give up the popular format completely. Instead, they introduce an updated option-an All Inclusive Light (AI-Light).
This new approach has already been used in some Turkish hotels, in particular with the participation of the German tour operator Schauinsland Reisen. AI-Light involves the maintenance of the basic elements of the service: breakfast, lunch and dinner remain in the package, as well as soft drinks. However, alcoholic beverages are no longer included in the basic cost and are paid separately. Tour operators say that many tourists do not consume alcohol, but still pay it as a standard "all inclusive". Thanks to the new format, vacation becomes more personalized and accessible, especially for families with children and those who lead a healthy lifestyle. According to statistics, every second tourist in hotels with AI-Light system chooses this option, saving an average of up to 50 euros a week.
The tourist sector of Turkey considers this format as a compromise between the quality of service and the cost optimization, which allows to maintain interest in resorts even in the face of economic instability or rising prices.
