META, which owns Facebook and Instagram, plans to implement a fully automated advertising system that works on the basis of artificial intelligence by the end of 2026. About it reports Reuters with reference to The Wall Street Journal .
According to the company, advertisers will be enough to provide only the product image and the budget - all other stages of the advertising campaign, including the creation of content, the choice of audience and the placement of ads, will take over.
The system will automatically generate advertising creatives: images, videos and texts, as well as distribute the budget and target the ads for Instagram users and Facebook.
Meta already uses the AI elements in their advertising products: artificial intelligence helps to create different ads, edit videos and select backgrounds for images. These functions already allow advertisers to adapt campaigns to a huge audience of platforms - over 3.4 billion active users on a monthly basis.
In addition, the company is working on real -time personalization - each user will see an adapted version of the same ad, depending on their place of residence, interests and other parameters.
META CEO Mark Zuckerberg earlier stated that the purpose of the company is to provide businesses with AI tools that are able to "scale the measured results". According to him, the new platform will be a "only center" for companies where it will be enough to specify goals and budget, and all technical work will be done.
