Porsche has announced its new plans for car development, including the issue of a new gasoline crossover, which will become part of the company's strategy for the coming years. Since the market of electric cars has not yet demonstrated the desired rates of development, especially in the premium segment, Porsche has decided not to rush with full electrification and store traditional internal combustion engines (ICE) in its models by 2030.
According to the company's official statements, the new crossover will be equipped with internal combustion engines and hybrid power plants. It is known that the electrical version of this car will not be developed, which is a significant step back compared to previously announced plans for complete electrification of the model. This decision, according to Porsche representatives, is caused by a number of factors, including the slow development of premium segment of electric cars and unstable conditions on the market.
Currently, the new crossover has a code name K1, and although it is not known now when it will appear on the market, it is expected that it will be a large three-row D-Class car. This model is likely to become a flagship among the company's gasoline crossovers. Porsche emphasizes that the release of such a car will allow the company to maintain its position in the market, where the demand for traditional models still remains high.
Compared to electrical models that often require significant investment in new technologies, the development of gasoline and hybrid versions reduces the risks to the company and allows to meet the needs of consumers who are not ready to switch to electric cars due to problems with charging stations, high prices or limited travel range.
At the same time, the company did not bypass an important topic of economic difficulties. Due to the fall of sales of electric cars and the overall economic difficulties of Porsche, it was forced to announce the reduction of 1.9 thousand employees. This was the answer to a decrease in demand for electric cars, which is an important component of the company's modern strategy.
The fall in electric vehicles was the result of several factors, including not only economic difficulties, but also consumer preferences that were less prone to adaptation to new technologies. All these circumstances forced the company to review their plans and focus on more stable and familiar decisions such as gasoline and hybrid models.
