Nissan, one of Japan's largest car manufacturers, plans to reduce the production of its main models for the North America market by 30%. About it reports Nikkei Asia . This solution is due to the significant overweight of warehouses and the fall of operating income in the US market, which is critical for the company.
In early autumn, Nissan warned US dealers about plans to reduce production by 40 thousand units in September and October. The purpose of such a step was to reduce the stocks of cars that accumulated in the warehouses. However, it has now become known that production limits will continue until December.
The first sign of the Nissan crisis in the US appeared in May, when the company asked its dealers to sell cars with losses to avoid overloading warehouses. Despite the unprofitable sales and falls of car dealerships, cars are still three months.
This situation is another challenge for Nissan, as it emphasizes the difficulty of balancing between supply and demand in one of the largest automobile markets in the world.
