The social network X (previously known as Twitter) faces the possibility of loss of up to $ 75 million in revenue from advertising by the end of the year by suspending their campaigns with dozens of large brands. This situation is caused by the support of the owner of the platform, Ilon Mask, and the anti -Semitic theory of conspiracy.
Usually, during this period of year X it receives the largest profit from festive brand advertising campaigns. However, this year the situation may change, as more than 100 advertisers, including large companies such as IBM, Apple and Disney, have completely suspended their advertising on the social network. Dozens of companies consider the possibility of such a step.
The internal documents accessible to The New York Times indicate that the company is in a more difficult position than previously known. Many large brands, including Airbnb, Amazon, Coca-Cola and Microsoft, have already suspended their advertising, which can lead to losses of up to $ 75 million by the end of the year.
The last step that led to the termination of advertising campaigns was the reaction of Ilona Mask to the anti -Semitic conspiracy theory and further complaints from Media Matters. Some companies, such as Airbnb, have already stopped the cost of more than $ 1 million and X could lose up to $ 4 million from Microsoft.
This situation has become a kind of challenge for the social network, which is looking for ways to resolve conflict and restore advertisers' trust.
