The singer achieved record revenues and became one of the few artists who reached the status of a billionaire only thanks to her music
American pop star Taylor Swift achieved billionaire status thanks to her music and the successful Eras world tour, which included more than 140 concerts on five continents. This news is reported by Bloomberg.
Large-scale tour "Eras"
Taylor Swift launched one of the biggest tours of her career, called “Eras”. The tour began in March 2023 and will continue until November 2024. During this tour, she gave more than 140 concerts around the world. This series of performances significantly increased her income.
Popular album "1989" and its reissue
One of the key moments that contributed to the financial success of Taylor Swift is the album "1989", which she released when she was only 24 years old. The album became one of the most successful in her career and brought her a Grammy Award for Best Album of the Year. It is important to note that Taylor re-recorded this album, adding five new singles, including “Slut” and “Is it Over Now?”. This reissue received rave reviews and became part of the singer's strategy to regain the rights to her songs.
The fight for music rights
Taylor Swift has been actively fighting for the rights to her music after music manager Scooter Braun bought her former label Big Machine for $300 million and became the owner of the rights to the singer's albums. This conflict led to accusations of bullying and harassment, and although Taylor Swift was unable to buy back her old songs, she decided to re-record her albums to maintain control over her work. These new recordings are called "Taylor's Versions".
Success in a changing industry
Taylor Swift has been able to achieve huge financial success in the music industry, which has changed a lot in recent years. Her determination to write new songs and re-record her albums allowed her to maintain control over her art and finances.
Economic contribution of concerts
According to estimates by Bloomberg Economics, Taylor Swift's 50+ concerts this year brought in a whopping $4.3 billion to the US GDP. This highlights the importance of music and performance as a significant factor in the economy.
Taylor Swift continues to show that music and talent will always be important factors in the world of entertainment, and she is one of the most successful and influential artists of her time.
