The sales of Tesla electric vehicles in key European markets have been a significant fall. According to Financial Times , this happened against the background of reduction of state subsidies and a possible negative reaction of consumers to Ilon Mask's intervention in the region's policy.
Thus, in Germany, where the single European Tesla plant is located, only 1 277 new electric vehicles - 59% less than in the same period of 2023. This was despite the growth of the German electric vehicle market by 50% and led to a decrease in Tesla's share from 14% to 4% .
A similar situation is observed in other countries:
- In France, Tesla sales in January declined 63%
- In Norway - on 38%
- In the UK - on 8%
Although some analysts explain the fall in sales with the expectation of the updated Tesla Model Y , which will be released in 2025, other experts believe that the reason is the political statements of the mask that caused an ambiguous response in Europe.
At the same time, the overall electric vehicle market in the region demonstrates positive dynamics, and demand for competitive models continues to grow.
