In South Korea, a special visa of Halylyu, also known as K-Culture, will be prepared for launching a special visa, which will allow foreigners to stay in the country for up to two years when entering local academics. The term "Halylyu" is translated as "Korean wave" and notes the global popularity of the cultural economy of South Korea, which exports K-POP through music, movies and other artistic manifestations.
The Ministry of Culture, Sports and Tourism of South Korea has defined art as the "K-POP Culture for the next generation" in its business plan. The support of young artists and writers has become one of the six key strategies to attract more tourists. In addition, this year is planned to launch K-Tourism Road show in the US and Sweden.
Although the specific requirements for the K-Culture visa have not yet been defined, the details must be made public by the second half of 2024. In terms of tourism, the attention of K-POP and K-Drama fans has significant economic impact. Aimed at developing the K-POP industry, which has become a key to the country's economy, a new visa can be an incentive for tourist growth, especially after a significant impact on the economy as a result of a temporary break of the BTS band last year.
According to the Ministry's report, K-POP is most often referred to as a reason to visit the country. During three years, research has noted the mention of Korean culture on social networks in 20 countries, which are most commonly visited by tourists. K-POP has been almost three times more popular than Korean cuisine, and four times more often than common Korean culture.
