Creating their own staming companies, many entertainment studies have terminated favorable license agreements with Netflix. But they didn't have enough money.
For many years, entertaining companies have been happy to licensing classic films and television shows for Netflix. Both sides enjoyed the prey: Netflix received popular content like "Friends" and "Many" Disney, who satisfied his constantly growing base of subscribers, and he returned to companies bags with money.
But about five years ago, executives realized that they "sell nuclear weapons technology" with a powerful competitor, as disney director Robert A. Iiger said. The studios needed the same favorite films and series for the streamlined services they created from scratch, and Netflix growth only harmed them. Content streams were largely blocked.
Then the strict reality of streaming began to manifest itself.
Faced with a significant debt burden and the fact that most streamlined services still do not make a profit, such studies as Disney and Warner Bros. Discovery, began to mitigate their position "not sell Netflix". Companies still keep their most popular content-films from the Star Wars and Marvel Universes belonging to Disney, and original bloom series like "Game of Thrones" from HBO, but dozens of other movie Sheldon ”, sent by a giant in exchange for an extremely necessary monetary remuneration. And Netflix again in a win.
Ted Sarandos, one of the Netflix board, stated at a conference of investors last week that "licensing availability opened much more opportunities than it was in the past," arguing that the previous studio decision to contain content was "unnatural".
"They have always created licensing studios," he said.
As David Decker said, the Warner Bros Content President Discovery: "Licensing becomes fashionable again. It has never disappeared, but now there is a greater readiness for licensing. It brings money and also provides a viewing of content."
In the coming months, Disney will start sending a number of shows from your catalog to Netflix, including "We are", "How I met your mom", "Escape from Prison" and several issues of the sports documentary series ESPN "30 for 30". "White Collar", a Disney show, which has previously been in one line with "costumes" on the USA Network channel, will also join the service. (Old episodes of "costumes" became one of Netflix's largest hits this year.) The popular hit 2000s, which left Netflix in 2018, also returned next year.
inside the media industry
: many entertainment studios have terminated favorable license agreements with Netflix as they sought to create their own staming companies. But they have not received money and now retreat from their plans.
Punchbowl News: Washington news startup that has become known due to aggressive coverage of events in Washington. Now its founders open a new path to political obsessives, acquiring a startup that tracks the legislation passing through Congress.
Higher Ground: With three new Netflix films, Baracka's producer and Michelle Obama is working on projects in different genres that do not always cheer up.
Jeff Zucker's proposal "Telegraph": the British government has stated that it would start a check of an agreement that is mainly funded by the United Arab Emirates, to transfer the former CNN President to control the newspapers The Daily Telegraph and The Spectator.
Jeremy Zimmer, the executive director of the United Talent Agency, said that the change in the face of studios was "financial necessity."
"They said, 'Wow to compete in flowing speech, we need to spend billions on creating new content to attract subscribers," said Mr. Simmer. "Where will we find money? AT! We have this material that was sitting here. We can sell it. ”This is a very logical development.”
Recognizing such motivation, Dan Cohen, the Paramount Licensing Director, said that one of the greatest licensing benefits for traditional media companies is that "margin is usually high."
Movies and series of other studies have long provided a vital basis for Netflix, allowing the management to fill the service with your favorite films in addition to original series such as "Crown", "Wednesday" and "Diplomat". On Tuesday, the company reported that from January to June, 45% of the service on the service is licensed series and films.
Although the amount of licensing content on the service increases after some slowdown, the content of other studios has never disappeared completely. According to Netflix, four films only from Universal Pictures were included in the top 10 most popular movies per week, which ended on December 10. These films fall on Netflix thanks to several universal transactions, one of which was concluded in 2021, under which new animated cinematic releases, such as "Super Break Mario", fall on Netflix as part of the structure that switches the name between
Since 2021, the Strymina Giant has a similar agreement with Sony Pictures, according to which the studio sends films such as "Spiderman: on the other side of the spider web" and Jennifer Lawrence's comedy "without image", on Netflix four to six months after completing their movie theater.
Studios also licensing content for such services as Amazon, Tubi and Hulu, whose majority owner is Disney. And in most cases, Netflix does not have exclusive access to the movies and series it receives; Many names will also be available on entertainment services such as Max and Hulu.
However, the return to Netflix is noticeable.
When in 2020 Warner Bros. She began to build her stream service - now known as MAX - she held back the content from Netflix, which was now a direct and formidable competitor. Netflix has 247 million subscribers around the world, while MAX is less than half.
David sent this policy shortly after he held the position of CEO of Warner Bros. Discovery in April 2022. Last month, a few seasons of "Young Sheldon" appeared on Netflix - a CBS show, which is produced by Warner Bros. The series quickly found itself in the top 10 of the most popular service series.
Many Warner Bros. They also began to appear on Netflix recently, including the Duna blockbuster, as well as films such as "Steel Man", "Batman v. Superman: at the Dawn of Justice" and "Miracle Woman".
For many years, Netflix has tried to remove HBO content. Although HBO has already had the experience of licensing of several of its series - for example, "Sex in the big city" for E! Network or "Soprano Clan" for A&E - the company stubbornly refused to provide a Netflix license.
The situation changed sharply a few months ago when Netflix acquired the rights to broadcast such HBO series as "dangerous", "ballerina", "at the depth of six feet", "take on weapons" and "Pacific".
Almost all series quickly became hits of streaming service.
"I am suited to me, and it seems that it seems," said Casey Bloys, the chairman of the HBO board, at a press conference last month, adding that any show that became available on Netflix, also saw a "climb" in the views on the MAX Staffing Service.
Netflix believes that thanks to the large base of subscribers and algorithm of recommendations of the show of 22 years ago, such as "six feet underground" or once forgotten basic cable legal drama, such as "costumes" can become a hit on its service.
"This is a reflection of what we are doing the best," Mr Sarandos said this week.
However, Netflix does not expect it to happen.
Mr Sarandos said that the company does not have a unit that would be licensed by the original series and sees no reason to create it.
"I think we can add great value when we licensing content," he said. "I am not sure that it will be mutual."
