The Taiwanese unit of Pizza Hut introduced an unusual novelty - Kraft beer with the taste of Hawaiian pizza. For its manufacture used real pizza edges, which became the basis for beer wort. The pineapple was also added to the drink, the main ingredient of Hawaiian pizza, which causes a lot of controversy among fans of the Italian dish.
Beer was created in collaboration with a local craft brewery, and the launch is accompanied by a swamping with limited circulation. The product is currently available in the Taiwanese market.
"We decided to turn the most controversial pizza into something new ," Pizza Hut explained. - "The idea was born of the desire to combine its taste with beer, which also often accompanies pizza .
According to representatives of the company, it is the pizza edges that best convey the authentic "pice" aroma, and the added pineapples form a characteristic sweet-fruity aftertaste. Unusual beer is positioned by both an experimental product that may be interested in both pizza fans and craft beverages.
User reaction on social networks is ambiguous. Some call the novelty "crazy but interesting", others consider it a "browse". However, such attention has already been taken by the campaign.
Pizza Hut already has the experience of running non -standard dishes. In different countries, the company experimented with pizza on broth, dessert pizza with chocolate, as well as variants with shrimp or cheese of unconventional combinations.
If the novelty is commercially successful, it is possible that an unusual beer with pizza will appear in other countries.
