The tune of the Ukrainian folk work "Shchedryk" in the Christmas commercial in 2024 was used by the prestigious fashion brand Chanel . This is another case of international recognition of Nikolai Leontovich music, which is known to have become a world -popular "Carol of the Bells" .
In a video dedicated to the new Chanel makeup collection, the main character is Topmodel Vittoria Cherreti , who, in anticipation of the first snow, is experiencing a magical moment. Everything around her turns white, and a snowflake is gently falling, creating an atmosphere of miracles and joy. The generous melody adds a special winter and festive atmosphere, emphasizing the beauty of the moment.
Mykola Leontovich, whose music has gained worldwide recognition, is one of the largest composers of the XX century, and his work has long become part of the Christmas tradition around the world. This year we celebrate the 147th anniversary of Leontovich's birth, which will be celebrated on December 13, 2024. The creativity of this brilliant composer continues to influence world music, and his musical heritage is honored on all continents.
It is worth noting that "Shchedryk" has become a symbol of Christmas far beyond Ukraine, and has long been associated with winter holidays. However, the tragic fate of the composer himself, who was only 43, when he was killed by the Soviet special services, left a bitter mark in his biography. Despite this, Leontovich's music continues to inspire and capture the hearts of people around the world.
