Demand for new cars in Ukraine continues to grow, and 2024 has become another confirmation of this trend. Last year, Ukrainians purchased almost 70,000 new cars, which is 14.7% more than 2023, spending more than UAH 125 billion.
Before the war, the market for new cars in Ukraine showed steady growth. In 2013, Ukrainians bought 213.3 thousand cars, and among the most popular brands were Hyundai, ZAZ, KIA, Geely and Toyota. However, in 2014, after the war, sales fell almost twice up to 97 thousand cars. The popularity of the brands has hardly changed, and Toyota, Geely, ZAZ, Hyundai and Volkswagen remained in the top.
The most difficult for the market was 2015, when sales fell up to 46.5 thousand cars. The leaders among the brands were Toyota, Renault, ZAZ, Nissan and Ford. However, in 2016, the situation began to improve, and Ukrainians purchased 65.6 thousand new cars. Toyota, Renault, Volkswagen, Kia and Skoda were the most popular.
The market stabilized in 2017-2018, when annual sales were over 80,000 cars. The main players in the market were Toyota, Renault and Volkswagen. In 2019, Ukrainians bought 88.4 thousand cars, and in 2020-85.5 thousand. The top 5 brands then included Renault, Toyota, Kia, Skoda and Nissan.
In 2021, the market demonstrated rapid growth - sales exceeded 103 thousand cars (+20.8% by the previous year). Toyota, Renault, Kia, Skoda and Nissan were the most popular brands.
2022 became the most difficult for the automobile market of Ukraine due to a full -scale invasion of the Russian Federation. Sales decreased by 63.3% and amounted to only 37.9 thousand cars - the worst figure in the last decade. Despite the crisis, Ukrainians still preferred Toyota, Renault, Skoda, Hyundai and Volkswagen.
Already in 2023 the market demonstrated significant growth: sales increased by 60.6% to 61 thousand cars, and the total costs of them amounted to more than UAH 105.5 billion. The top three remained Toyota, Renault and Volkswagen, and BMW became the new favorite.
According to the results of 2024, Ukrainians purchased 69.8 thousand new cars, which is 14.7% more than in 2023. The total purchase costs were over UAH 125 billion. Sales leaders have become:
- Toyota
- Renault
- Skoda
- Volkswagen
- BMW
As for the color scheme, Ukrainians most often choose white, gray, black, blue and green.
