Google and Apple, despite its competitive relationship, maintain long -term search engine cooperation. However, in recent years, the partnership has become less smooth, and in 2021 Google paid Apple a stunning amount of $ 18 billion for the right to remain a search system in the default system in the Safari browser.
Google and Apple began to collaborate in the field of search engines in 2002, long before the iPhone. However, the relationship between them cooled in 2008, when Google released an Android operating system that competes with the iPhone. Google was afraid that Apple could create its own search engine, which would potentially threaten its dominance.
In 2021, this fear intensified, and Google paid Apple a huge amount to ensure that safari is saved. It happened at a time when Apple began to provide users with extended search results through their search engine SPOTLIGHT.
