"This is state propaganda": Ukrainians avoid TV coloring while the war is ongoing

The government approved by the Government, aimed at counteracting the Russian misinformation and raising the moral spirit, is criticized for drawing a pink picture of war.

From the first days of a full -scale invasion of Russia in 2022, Ukrainians had access to a single source of television news - round -the -clock broadcasting, rich personnel, as Ukrainian tanks undermine Russian positions, doctors working near the front line, and political leaders unite support abroad.

The only news telephony was the main tool of information war in Ukraine, highly appreciated by government officials who regularly act in it, for his role in counteracting the Russian misinformation and maintaining the moral spirit.

"It's a weapon," said President of Ukraine Vladimir Zelensky in January last year about a program that is jointly created and broadcasting the country's largest TV channels around the clock.

But after almost two years of the war, the Ukrainians were tired of the Telelorphone. What was once considered a key tool for keeping the country is now making fun of nothing more than a government.

The audience complained that the program often draws a very rainbow picture of the war, hiding alarming events on the front line and reducing the support of the West of Ukraine - and, ultimately, unable to prepare citizens for a long war.

Over time, the audience and trust in the telecommunication have fallen sharply that experts consider a sign of a wider disappointment in the government, as victory on the battlefield becomes unattainable. Many viewers instead spend time watching popular reality shows and entertainment programs.

"Everyone is tired of this picture:" We win, we like everyone and give us money, "said Oksana Romanyuk, head of the Kiev Media Institute of Media Media. "This is state propaganda."

The Telearaphone, launched shortly after Russia, includes six networks representing about 60 percent of the total pre -war audience of Ukraine. Each network provides a long -hour interval for news and comments that are then broadcast by all participants on their news channels.

According to Alexander Bogutsky, executive director of Starlight Media, the main media group that participates in the project, the program is officially put into effect by the Presidential Decree, and about 40 percent of its funding comes from the government.

But it remains unclear how much the Ukrainian authorities control the editorial board of the TEMACHUN.

Several media experts and journalists who participated in the news release said that Oleksandr Tkachenko, who was Minister of Culture and Information of Ukraine by July, participated in meetings to coordinate news coverage. The ministry did not respond to several requests for comments.

The concern about the impact of the government also arose after the several channels governed by Mr. Zelensky's political opponents were banned from joining the Telelorphone.

At the beginning of the war, most Ukrainians considered this project vital. When Russian troops were approaching Ukrainian cities and villages, Telexon informed the audience about hostilities, advised them where to find asylum and when to evacuate. "It was a rescue content," says Christina Havrylyuk, the head of news of the public broadcaster of Ukraine who is involved in the TV.

The show also raised the mood of people during critical time, passing the inspiring messages of Mr. Zelensky to millions of households. "The mood he gave people, the spirit, hope," Ms. Romanyuk said. "It was really impressive."

In March 2022, the program accounted for 40% of the general audience in Ukraine, said Svetlana Ostap, deputy editor -in -chief "Media Detector". Within a few months, the telemorathon turned into a well -established 24 -hour news program, and each channel filled its time intervals from the front lines, interviews with commanders and discussions with government officials. Then the ratings began to fall.

At the end of 2022, the news viewers decreased to 14 percent of the telephone audience, Ms. Ostap said. Today it has dropped to 10 percent. Many viewers said that as the threat of Russian admiration retreated, the patriotic subtext of the program became increasing. "They depict the events in Ukraine as if everything is well, as if not around the corner," said 20-year-old Bogdan Chuprin in the recent evening in Kiev, the capital of Ukraine.

Like other Ukrainians, Mr Chuprin said that the coverage of Ukraine's counter -offensive this summer was too optimistic, making the impression that the military would quickly push enemy lines. The counter -offensive faced failures from the beginning and eventually failed.

Igor Kulyas, a media expert, who follows the TV Marathon for the Media Detector, noted that most of the 2023 participants of the show used a vocabulary that emphasized the "efficiency and skills of Ukrainian troops", and Russian forces were "described as a person in a state of panic.

It was a "completely different reality" from a real situation in place, said Mr. Kulyas.

Ukrainian TV presenter Elena Frolyak, who works on Starlight Media, denied that the program looked at the situation through "pink glasses". But she added that the explosions and events on the front line are not reported until the government reported them. "We need to wait for an official position," she said.

Mr. Kulyas noted that some channels took the form of "self -censorship" in their coverage. At the same time, he added that "Public" is a rare example of a channel, which mostly retained an independent editorial line, inviting Mr Zelensky's critics to visit and challenged official statements. However, the number of Ukrainians who say that they trust the telemorathon, eventually fell from 69 percent in May 2022 to 43 percent of last month, according to a recent survey of the Kiev International Institute of Sociology. Another study has shown that more than two -fifths of Ukrainians are speaking for the cessation of the program. Many critics say the telexyphone is more harmful than good.

"It has a dangerous side, creates an optimistic view of the situation, and then leads to disappointment," said Yaroslav Yurchyshyn, chairman of the Ukrainian Parliament Committee on Freedom of Speech, which this month has publicly questioned the effectiveness of news.

Mr. Yurchyshyn and the experts have expressed fears that this program has blinded people from the fact that the war would be delayed and need even greater casualties. Now it is difficult for Ukraine to recruit soldiers, and critic is growing that people who live far from the front line are beginning to forget about the conflict.

"We need reliable, balanced information that our society could analyze and on the basis of which people could make decisions," said Mr. Yurchyshyn.

Other anxiety is that Telearaphone has turned into a PR operation for Mr. Zelensky, who remains the political figure that is most trusted in Ukraine, but in recent months, his ratings have declined.

The numbers collected by the custom show that the members of the "servant of the people", the parties of Mr. Zelensky, amounted to more than 68 percent of the political guests of the program in 2023, and this share is growing steadily throughout the year. The servant of the people controls half of places in parliament.

"It is like a unanimous point of view," said 41-year-old lawyer Andrey Huntil about a recent evening near the Golden Gate, reconstructed gates, which in the Middle Ages indicated entry to Kiev. “It's not really what we need. It's not useful. "

Mr. Bogutsky, the head of Starlight Media, said his channels are working to improve the variety of guests. "TEMARPHNO alone cannot form" people's views, he said, adding that social platforms, such as Telegram, where most Ukrainians go to get news about war from soldiers and military analysts are much more influential.

Since the war is delayed, Ms. Romanyuk from the Institute of Media said that Telexon should change to avoid imitation of what was originally developed to counter: Russian propaganda. "You do not want to be like Russia," Ms. Romanyuk said. "We need to think about protecting democracy during the war."

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