Google is expected to be the end of the Google era and we need to admit it. For a number of objective reasons, Google search engine is no longer without analogue and generally consumes itself. Let's figure out why this happens.
Not Google-Oh One
In the latest article in the field of information technology, Ryan Broderika on The Verge under the heading "End of GoogleVerse" discusses the reduction of Google's impact. He notes that more and more people complain about reducing the accuracy and efficiency of Google search engine. This may mean that its domination becomes less reliable.
Google has not had serious competitors for a long time. Bing, Yahoo and other search engines controlled a negligible part of the market, and users did not see the point of moving to other search engines. Even rumors about creating Apple's own search engine have only surprised, not anxiety.
However, now the management of Alphabet (the parent company Google) is becoming less confident. The threat to Google comes not from direct competitors, but from other platforms.
First, it is worth mentioning the popularity of social networks, especially Tiktok. Also, artificial intelligence begins to play an important role. For example, Microsoft has introduced Bing -based Bing, which caused a discussion of a potential threat to Google. These conversations have subsided, but can be renewed after the next announcement of Openai.
The main problem for Google is its algorithmic search approach, which requires the user to view the link list to find the information you need. This method is not always effective and requires many clicks, which does not meet the expectations of modern users.
As a result, we see that Google is facing the calls in the new search era, and its domination is no longer as reliable as before. Let's look at how social networks and artificial intelligence can affect this situation.
Competition between Tiktok and Google
According to Digital 2023: Global OverView Report, Google still holds a share in the search market of more than 92%. However, social networks, including Tiktok, begin to displace search engines. A recent Hubspot study has shown that 31% of users use social networks to find answers to their questions, and 15% prefer to look for them, not in search engines.
Tiktok became not only a playground for funny videos, but also a source of news and information. This popular platform provides Google alternative by attracting young people. Interestingly, Tiktok even integrates Google's search results into its interface, which will probably increase the competition between them.
Five comes artificial intelligence. Or not?
The popularity of artificial intelligence tools (AI), including Chatgpt, is a threat to traditional search such as Google. Some experts believe that large language models can displace traditional search. Google replies to this threat by presenting the Chatbot Bard capable of looking for information in real time.
Interestingly, AI-shoes can provide instant answers, which makes them more convenient for users. However, the complete replacement of the traditional Google Ai-Shatb's search is still unlikely because of possible information in providing information.
Cooperation between AI and search engines is also a prospect, and Google seeks to provide a convenient search that meets users' expectations.
Rethinking of search
The concept of searching on the Internet has long remained unchanged. But over time, this standard process, which includes the request, list of links and viewing them to find the right information, begins to change. Users want fewer clicks and fast answers, and this stimulates the wider use of social networks and tools based on artificial intelligence (AI).
Google adapts to this situation, actively integrating Chatbot Bard. This should help attract users who do not fit the old search scheme. However, this step also requires a better identification of the "hallucinations" of the AI and exclude them from its index, as well as lock in search.
So, it is not necessary to talk about the death of Google-search. However, we can expect it to rebirth to meet the new user requirements.
