Not only ideas and investment, but also personal traits of the entrepreneur's character can be key factors for business success. Studies have shown that the attitude to risks, decisions and overall success in business is significantly influenced by not only optimism but also pessimism. Although optimism is traditionally associated with a positive result in work and life, new data indicate that pessimism may be more profitable for entrepreneurs.
In a study published in European Economic Review, scientists have found that pessimistic entrepreneurs earn an average of 30% more than optimists. This discovery has questioned the abused belief that positive thinking always contributes to success, especially in risky fields as entrepreneurship. Dr. Chris Duson, the author of the study, noted that optimists often have excessive confidence in their capabilities and do not consider the difficulties faced by entrepreneurs. This can lead to risky business decisions and unsuccessful investments. According to Dawson, people often start their business with naive belief in their own success, based on excessive optimism, which can lead to unjustified risks. Professor David de Meza, a co -author of the study, emphasized the importance of a realistic approach to entrepreneurship. He noted that optimism can often serve as a source of not only individual financial losses, but also negative consequences for society due to loss from unsuccessful startups. According to him, governments and politicians that encourage entrepreneurship should take into account the possible negative effects of failures.
Thus, although optimism can be useful in conditions of stable work and organized environment, it is not always an advantage for entrepreneurs. Pessimism, in turn, enables entrepreneurs to act carefully, carefully assessing the risks and making informed decisions. As a result, this approach can lead to much higher profits, as pessimistic entrepreneurs are more likely to successfully make decisions based on realistic forecasts rather than inflated expectations.
This discovery shifts the emphasis on the importance of not only a positive but also a realistic approach to doing business, which can prevent the risk of unreasonable mistakes and financial losses.
