Apple has earned a record of almost $ 100 billion in subscriptions and services for 2024. About it reports CNBC with reference to the financial report of the company in the fourth quarter of last year.
In the fourth quarter of 2024, Apple revenue in the service sector reached a record $ 26.3 billion, which is 14% more than the same period of 2023.
The Apple Services Unit covers transactions in the App Store, as well as subscriptions to iCloud, Apple Music, Apple TV+ and other digital services. The total number of active subscriptions, including third -party applications in the App Store, exceeded 1 billion.
Separately, the company noted the rapid increase in the popularity of Apple Arcade and Fitness+services, as well as the active use of the Apple Tap To Pay feature for iPhone, which allows transactions without the use of additional payment devices.
Significant growth in the service segment confirms the change in Apple's business model, which is increasingly focused on subscription and digital services, supplementing the traditional sale of devices.
