The new Victoria's Secret show, which took place on the night of October 16, became the subject of severe criticism on social networks. The show, which took place for the first time in six years, received negative feedback from fans who called him "boring and uninteresting." Despite the preservation of the traditional concept with models of "angels" and a new collection of linen, the audience was surprised by others.
In their announcement of the show, the organizers assured that the return of the brand "will reflect who we are today", promising glamour, wings, music and other elements that became a business card of Victoria's Secret. However, in order to be trendy, they invited transgender models, starting a show from the exit of the Brazilian model Valentina Sampaayo. She became the first representative of the LGBT community to appear on brand banners.
Among the 52 models from the 25 countries that took part in the show was Russian Irina Sheik, whose participation has caused disputes because of its support of the Putin regime and war in Ukraine. This was even more criticized by the show, as many fans expected the organizers to take into account political circumstances.
The last Victoria's Secret show took place in 2018, and next year the brand canceled the show because of numerous accusations of idealization and sexualization of women's bodies. Critics also noted that only slender models such as Gigi Hadid, Taylor Hill and Kara Deleuin were invited to this, and Plus size models were absent.
In 2024, the organizers, trying to take into account the wishes of fans, invited models with lush forms and demonstrated tolerance for transgender persons. However, this did not stop negative reviews. The network sounded comments like:
- "This is not the show we wanted. The hair of all flat, no extremely high models."
- “Victoria's Secret has returned from the most wicked show in history.”
- "What happened to the selected scenery and chaos behind the scenes? It was strange."
- “The new Victoria's Secret show seems so soulless.”
Despite the efforts of the organizers to adapt to the modern requirements of society, criticism aimed at a new show Victoria's Secret indicates that the brand may have lost its connection with the audience. Whether Victoria's Secret can return to the former glory remains in question.