Already in Superbouly 2025 in New Orleans, viewers will be able to see exclusive advertising, which will not leave indifferent fans of blockbusters and supporters of American politics. Michael Bay, director of such legendary films as Armageddon, Rock and Transformers, created a commercial for the White House Secret Service. The cost of this project was an impressive two million dollars, and advertising will be broadcast before the final match on a huge screen in the Caesars Superdome stadium.
This advertising aims to increase your career interest in the US Secret Service, which provides the safety of the President and his family. Due to the high cost of staff and problems with employees, the secret service has decided to use a powerful tool, which is advertising on one of the largest sports events on the planet - Superbouli. Michael Bay is known for his epic fighters, so his approach to advertising could not be ordinary. The commercial will show not only the activities of the secret service agents, but also the historical personnel that emphasize the importance of the organization for national security. In particular, the video mentions the attempts on the lives of Presidents of John F. Kennedy and Ronald Reagan, as well as the case where the secret service agent rescued Donald Trump from a potential killer. Despite the fact that the cost of a 30-second advertising block on the Superboul 2025 is about $ 8 million, the secret service was able to receive this advertising time as a charity, which, of course, made a great facilitating financial load. According to representatives of the secret service, this advertisement will be an important stage in the process of recruiting new employees in difficult times for the agency. Michael Bay stated that the concept of advertising is based on the idea that America is a country of freedom, and the heroes of the secret service who are in defense of national leaders are real "silent heroes". The roller is designed to demonstrate not only the importance of the secret service, but also the importance of those who work for the benefit of national security.
Advertising will not only be broadcast during superboulo, but will also be actively used on social networks for recruiting, which will allow you to attract new personnel to important and prestigious work in the US Secret Service. This step demonstrates how traditional advertising methods can be adapted for modern needs and used to attract young talents in the national security.
