On November 24, Black Friday is celebrated around the world - a large -scale sale that attracts the attention of millions of consumers. During this period, virtually all shops and retail networks offer the best prices for goods and services. Professional marketer Anna Konik provides advice on how to effectively choose the most favorable offers from hundreds of stocks and avoid impulsive purchases.
People are conducted on Black Friday because of the desire to save, as well as through psychological triggers used by marketers. Discounts become a powerful incentive for consumers, encouraging them to buy immediate purchases. Anna Konik emphasizes that, despite the fact that sales occur during the year, Black Friday gives an atmosphere a special interest, in particular due to huge discounts.
Marketers use triggers such as the desire to save, limited time and lack of shortage to stimulate purchases. This allows them to effectively manipulate the psychological state of consumers and push for impulsive solutions.
Before Black Friday, in order to avoid lost among hundreds of offers, the expert advises to make a list of purchases and compare the cost of goods in different stores. It is also important to remember that not all discounts are really profitable during sale, so the real market value of goods should be taken into account.
Anna Konik also recommends avoiding impulsive purchases by holding plans for other events or visiting stores with an economical friend who can give a prudent look at purchases. This approach will help consumers make their elections more thoughtful and effective.
