The European Commission (EC) has officially announced a detailed verification of the TEMU Chinese platform to determine whether its work model and marketing meets the requirements of the European Digital Services (DSA). The EC website states that the main attention is focused on the possible sale of prohibited and dangerous goods that can be a risk to European consumers.
Previously, TEMU has already been criticized because of the shortcomings in counteracting the sale of prohibited products. In addition, the European Commission examines whether the rewards used on the platform can lead to users' dependence, since the emphasis on the rapid receipt of remuneration and encouraging users to be activity are typical elements that can provoke addiction.
Temu responded to the European Commission's statement, noting: "We are ready to fully cooperate with regulators to ensure a safe and reliable market for our users."
This is not the first investigation into Chinese online platforms: similar investigations have already been initiated in relation to Aliexpress, Tiktok and X (Twitter). In addition to the European Commission, the Temu criticism was joined by US governments, Indonesia and Apple, accusing the platform of dumping prices, as well as the use of goods made using forced labor.
