The world's leading video hosting company, YouTube, has begun rolling out a new feature that promises to radically change the way users interact with content on the platform. According to The Verge, the innovation called "Hype" will allow viewers to increase the visibility of their favorite creators' videos, which is especially beneficial for newcomers.
The mechanics of the new feature are simple: Every week, users receive three "hypes" that they can use to vote for recent videos by creators with less than 500,000 likes. subscribers The videos that gain the most "hypes" are included in the updated top-100, which will be specific for each country.
It is expected that in the future "hype" will become a kind of currency on YouTube, which can be bought. Part of the proceeds from sales can go directly to content authors, which will become an additional source of income for creators.
Currently, the new feature is gradually being rolled out around the world, with users in Brazil, Turkey and Taiwan being the first to try it out.
In addition to Hype, YouTube is also expanding the feature of automatically dubbing videos into different languages. Previously, support for only some languages was tested, but now Spanish, Italian, Portuguese, French and others are added to the list.
These innovations aim not only to increase the accessibility of content, but also to give authors more opportunities to reach an international audience and increase their influence on the platform.
