A survey conducted by the SELLcell Old Technique Site among more than 2000 users of Apple and Samsung's phone shows that most smartphone owners do not use new artificial intelligence (AI) features on their devices. Among the owners of iPhone 15 Pro, iPhone 15 Pro Max and iPhone 16 58.4% of respondents do not use Apple Intelligence. Among Samsung Galaxy phone users, this figure is 53.1%.
The survey was conducted from November 28 to December 6, 2023 in the United States among 1000 Apple iPhone users and 1000 Samsung Galaxy users, before the IOS 18.2 renewal renewal on December 11, 2023, which added more AI features, including Siri integration with Chatgpt.
Among the reasons why most users do not use the AI features for the iPhone was the main lack of software updates, which noted 57.6% of respondents. For Samsung users, the biggest problem is the lack of usefulness of functions, which indicated 44.2% of respondents. Additionally, 18.2% of iPhone owners and 35.5% of Samsung owners concerned inaccuracies in AI. Among the 41.6% of iPhone users who still use Apple Intelligence, tools for working with texts, such as checking, summing up, and rewriting text in "Notes" and "Mail", were the most popular features. Other popular tools include notifications and summary of urgent messages.
Samsung users most often use Circle to Search feature that allows you to draw a circle around the image on the screen and search for appropriate information on Google. More sophisticated features such as Live Translate and Transcribe Assist used only less than 4% of users. Despite the refusal to use AI, most users remain loyal to their brands. 78.9% of iPhone owners and 67.2% of Samsung owners said they would not change their phones even through the best AI tools with competitors. In addition, more than four of the five respondents noted that they were not ready to pay for access to AI features.
The survey confirms that the features of AI on mobile devices are still not a major factor in choosing for users of smartphones. Most of them do not use these functions due to lack of usefulness or access to updates, but for those who use them, tools to work with texts and find information on images remain the most popular.
