ACTUAL

Toyota Hilux advertising is banned in the UK for encouraging environmental damage

On November 22, 2023, the British Advertising Regulator made the decision to ban the Toyota Hilux advertising video, defining it as socially irresponsible. In a video with Toyota Hilux pickups called "Born to Roam" ("born wandering"), cars move off -road, which caused indignation of the regulator.

The British Agency for Advertising Standards believes that the video does not contribute to the care of the environment and encourages off -road ride, which can harm nature. This is the first case of advertising prohibition through environmental aspects.

Toyota representatives noted that Hilux pickup was developed to work in the most strict conditions and is often used by farmers and foresters at off -road. In addition, the company indicated that the video was shot in a private territory in Slovenia with the consent of the landowner, not in the wild.

Despite the argumentation of Toyota, the commercial and slogan “Born to Roam” were banned in the United Kingdom. The decision of the regulator was a significant step in the context of facilitating responsible advertising and environmental standards.

DON'T MISS IT

INTERESTING MATERIALS ON THE TOPIC