IDC statistics confirms the success of the Chinese smartphone manufacturer Transssion, which, according to the third quarter, has managed to obtain 8.6% of the world market. Despite the slight lag from OPPO, with a market share of 8.9%, the supply of smartphones Transssion increased by 35%. This gives reason to believe in their reduction of the difference and the achievement of the fourth position in the rating.
From the beginning of this year to September, Transssion's profit has increased by 20%, reaching $ 5.8 billion, and net profit increased by 70%. Standing as a relatively young company that started operating in 2013, TRANSION has already succeeded through a concentration strategy in the markets of Africa, the Middle East and South Asia. Now these regions are becoming sources of steady revenue growth, and companies can increase smartphone supply by 35%.
Transssion successfully won 40% of the African smartphone market last year using Tecno, Itel and Infinix brands, and also occupies a leading position in Pakistan and Bangladesh. Their popularity grows in the poor in the Middle East, which also presents their production facilities.
The company overcomes geographical and cultural barriers, adapting software to the specific needs of customers. For example, their people's recognition system works successfully with dark -skinned users. TRANSION also conducts activity in the upper price segment, presenting a smartphone with a flexible display and investing in artificial intelligence technology.
