In China, a new youth movement is rapidly gaining popularity, whose participants ironically call themselves "Shchurlya". This trend has engulfed social networks, and his philosophy is directly opposed to the traditional notion of success, career and social activity. The phenomenon was reported by South China Morning Post on April 14.
The beginning of the wave was a viral publication in which a young woman told her life full of apathy and passivity. She only eats when her parents are awakening, taking a shower in the middle of the night and almost out of home. She compared her behavior with the life of a rat, which is hidden in the sewer. This metaphor struck young people who were tired of the pressure, and quickly turned into a symbol of a new social phenomenon.
The "Shchurolyads" do not chase in success, abandon career growth, adhere to the low -energy rhythm of life. They spend days in bed, order food for carrying, avoid social contacts and believe that the main thing is comfort and peace. They do not have ambitious plans for the future, do not want to "be someone", but instead want to be "just themselves" - even if it means to look carefree or lazy in the eyes of society.
The popularity of the subculture has gone beyond the Internet. Her unofficial mascot was the Multiplication Character of the Great Rat. The image of the hero appeared on T -shirts, circles, accessories - sales of goods with his image have already exceeded a million yuan (more than $ 140,000).
Culturologists explain the emergence of this phenomenon as a reaction to excessive pressure of the ideology of "rapid success", which has dominated in China in recent decades. Schurlyuds are young people who no longer wants to be a "working machine" and fights burning through complete removal. Their lifestyle is a kind of protest against the expectations of society that imposes pursuit of productivity and status.
While part of society condemns a new current, others see it in it a new form of self -defense - a quiet, soft, but eloquent resistance because they did not choose.
