In 2025, Apple plans to make a significant breakthrough in the development of artificial intelligence, focusing on two key areas: updating the Siri voice assistant and improving internal AI models.
These plans became known thanks to the internal memorandum published by the head of Apple's artificial intelligence, John Gianandrea.
- Siri
Apple updates plans to fully process the infrastructure of its voice assistant to make it faster, accurate and integrated with other company services. This can not only improve voice teams, but also a deeper integration with iOS, MacOS and other Apple ecosystems. - Improvement of AI models
The company continues to invest in the development of internal algorithms of artificial intelligence that provide the work of products such as Face ID face recognition, image analysis in Photos and other functions. New models should become more accurate, reliable and able to adapt to more complex scenarios.
In recent years, competition in the field of artificial intelligence has increased significantly, and Apple seeks to keep up with companies such as Google and Microsoft, which are actively implementing AI into their products. Improvement Siri and AI models are aimed at improving your custom experience and ensuring Apple's competitiveness in the market.
These updates can bring significant improvements, including:
- A smarter and more accurate voice assistant , capable of performing more complex teams and offering relevant solutions.
- Improving intellectual features in Apple products , such as photo processing, personalized recommendations and safety.
Apple continues to adhere to its strategy for maintaining the privacy of user data, which makes its approach to AI different from competitors.
