The British manufacturer of Aton Martin luxury cars faced serious financial problems. The company's losses in 2024 increased by 48.7%, reaching £ 255.5 million, and net debt reached 1.16 billion pounds, which is 43% more than before.
Due to the crisis, the company is forced to dismiss 170 employees (approximately 5% of all labor). Sales forecasts did not impress analysts for 2025, and Aston Martin stocks fell by more than 9%. State reduction will save £ 25 million. Demand for luxury car is declining - although Lamborghini and Ferrari report record sales, Aston Martin has not been able to achieve the expected results. The manufacturer has revised production plans, including because of weak sales in China and general macroeconomic difficulties. The release of the electric vehicle has been postponed by the end of the decade due to financial constraints.
The head of Edrian Hallmark (former Bentley leader) retains optimism. He hopes that the 1079-horsepower supercar, which will come out in the second half of the year, will help Aston Martin to return to profitability.
Hallmark set an ambitious goal-to make the company financially successful in 1-1.5 years. Will it be possible to tell it time.
